ABOUT

The Highlights

  • Designing, building and maintaining websites for clients, including e-commerce and social media marketing.
  • Taking photos specifically for websites – corporate portraits, exteriors, interiors and products – with retouching and renovation as necessary.
  • Creating story boards for small website videos and for social media – directing, scripting  filming video and editing.
  • Director, HiddenMasters  – contemporary music publishers, deluxe limited editions,  UK
  • Design consultant, Future of Information Alliance, University of Maryland, Washington, USA
  • UI/UX designer, Chelsea Apps, Waitrose Weekend newspaper app (London, New York, Bracknell)
  • Chief Creative Officer, New York Daily News – America’s 5th largest newspaper, Manhattan, New York City, USA
  • Editor, 25hours online, New York Daily News
  • Entertainment and celebrity news columnist
  • Editor, 25hours magazine, New York Daily News
  • Group Design Editor, Associated Newspapers (Daily Mail, Mail on Sunday, Evening Standard, Metro and associated magazines) London
  • Editorial Design Director, New York Post, News Corporation, Manhattan, USA.
  • Group Art Director, News Limited, News Corp’s Sydney headquarters, Australia
  • Editorial Operations Manager, John Fairfax Ltd, Sydney, Australia
  • Associate Editor, Sydney Morning Herald, Australia
  • Color Development Manager, Sydney Morning Herald, Australia
  • Creative Director, Daily Mail, Associated Newspapers, UK
  • Managing Director, XChange International publishing software, London
  • Consultant for The Moscow Times, Russia
  • Marketing Director, Last Word Systems, publishing integrators, London
  • Creative Consultant, Life section, The Observer newspaper, London
  • Creative Consultant, London Evening Standard
  • Publishing Manager, Last Word Systems, publishing integrators, London
  • Associate Editor, London Evening Standard.
  • Art Director, YOU magazine, Mail on Sunday, London
  • Art Director, TODAY – UK’s first colour newspaper – London
  • Art Director, New Woman, Murdoch Magazines, Manhattan, New York
  • Art Director, YOU magazine, Mail on Sunday, London
  • Art Director, Tatler magazine, Condé Nast, London
  • Listed – Encyclopaedia of the British Press
  • Listed – International Businesswomen’s Who’s Who.

Jayne Gould has had a fantastic life in design. “I’ve been really lucky to have worked with so many brilliant people – great writers, courageous editors, stunning photographers and brave picture editors –  as well as some downright infuriating pests… though in fairness, they could be pretty creative at times.

“I’ve launched magazines, newspapers, websites, apps… it doesn’t matter what the format is – it’s down to easy navigating the design, connecting with the viewer fast due to easy readability, smart typography and the impact of unforgettable pictures.”

Gould developed her craft of photography, design and typography at the University of Arts in London, with one of the great American art directors and magazine pioneers, Allen Hurlburt of the famed  American Look magazine. “He taught me so many things about using good pictures and many tricks about layout and eye-to-brain messages and navigation. An amazing mind, amazing.”

In the mid 70’s, Gould designed many established women’s consumer weekly and monthly magazines in London at IPC (now Time Inc) before being appointed Art Director of a newly relaunched Tatler magazine edited by Tina Brown.

A year later, Jayne moved to the Mail On Sunday and launched a new supplement called “YOU” magazine into an established and fierce market. Overnight, the circulation doubled to 1.5 million and the magazine has remained the industry leader still today. Working with perhaps one of the greatest Fleet Street editors, John Leese,  Gould was allowed tremendous creative freedom, “I was working night and day, it was full-on, but God it was good.” YOU picked up UK’s Magazine of the Year Awards, twice. “It was a very creative time. I even surprised myself at the things we published. A brave new world”

Gould moved to New York to art direct New Woman magazine but shortly after that, Britain’s first colour newspaper TODAY was being launched in London and Gould was called back to the UK to be part of the team. “It was my first brush with the perils of major technology systems, watching an incredibly frustrated Eddie Shah (newspaper owner) threatening to throw computers out the windows. Mad, mad stuff. Bloody exciting.”

It wasn’t long before Leese got back in touch.  He’d been appointed editor of the London Evening Standard and wanted Gould as part of his editorial management team. As Associate Editor, not only did she redesign the newspaper, she also edited it’s glossy monthly magazine, ES.

There was a lot going on in Fleet Street and Robert Maxwell stepped into the competitive arena by launching a new London evening newspaper and a colour European broadsheet. Gould was appointed Creative Director of The European – but Maxwell cancelled the launch. Gould turned to writing about technology for magazines including MacUser . There weren’t many designers who had the experience and hand-on knowledge of software that could write.

That part of Jayne’s career took her around the world working for systems and computer companies, consulting many newspapers and magazines, as well as speaking at the Seybold international publishing conferences and seminars. Her quote at MacWorld (left) still follows her around. (“Listening to some Mac users discussing color is like listening to virgins discussing sex: they think it’s all just a matter of turning some knobs.”)

Gould’s aim has always been to embrace any software to ensure great design can be achieved reliably and repeatedly. She established the European headquarters for an American publishing software company in Fitzrovia, London.  There was some consultancy work involved on The Moscow Times, which is the only place she has found feathers inside a Mac.

Around the same time, newly appointed Daily Mail editor Paul Dacre, wanted to launch a TV listings magazine – and WEEKEND magazine was born.  This was a start-up, so Jayne was able to devise the workflow and colour systems to make the production of the pages as efficient as possible. It was one of the first newsprint tabloid format magazines to be published – a monster publication with over 100+ pages per week and  nine regional editions. Phew! WEEKEND became a brand leader, also winning Newspaper of the Year Award

A few years later Jayne was contacted by a Sydney newspaper in the process of buying colour presses who had heard about the successful launch of WEEKEND and courted Gould. She moved downunder to work with Fairfax – launching 12 new colour sections for their established broadsheet The Sydney Morning Herald.

A further Australian courtship by Lachlan Murdoch prompted a move to News Limited where Lachlan impressed upon her that he wanted her “to help bring creativity back” – exactly the same passion Gould felt. With over 170 national, regional, daily, weekly, newspapers, sections, magazines in Australia – as well as extending the News Corp. branding to TV, video, movies and websites… design got pretty busy.

But not as busy when Lachlan moved to the New York Post, and Jayne went too. New presses, new workflows, new systems, a complete design overhaul and training the staff at the same time. “The buzz at the Post was astonishing. Col Allan was at the helm, he was extraordinary. Then 9/11 happened. I watched the monitors in the newsroom in disbelief. A handful of us got the paper out that night. It was a desperate time. There’s an old newsroom saying that there’s nothing better than a good disaster. On 9/11 I wasn’t so sure.”

Then Paul Dacre in London called. He wanted to “revitalise” a few publications he had inherited as Editor-in-Chief at Associated Newspapers. So it was back to Blighty where Jayne redesigned and relaunched several of Associated’s established speciality magazines.

Then Jayne Met Martin Dunn who was leaving for New York. As Editor-in Chief of the New York Daily News, he wanted to introduce a celebrity magazine. “It was nuts. I knew I had to stop travelling as I moved in to my New York apartment when Pickfords removal guys recognised my weird sofa –  for a third time.

“Martin was great to work for, a really creative editor. This time I was editing a gossip magazine and an entertainment website, and I realised with blogging that there is no deadline, and little sleep.” Gould also found her design work extending into advertising and branding, and was appointed Chief Creative Officer.

Whilst at the News, Gould created some of her most memorable newspaper pages, magazines and sections – as well as creating new branding, marketing and award-winning advertising for a company that, well… didn’t have one. She was also a key player in the commissioning of new $150M colour presses and a new computer/web integrated system. She also created some prototype apps in 2010 using the newspapers hidden pictorial assets.

In London Jayne was lucky to help launch a weekly newspaper app  for the Queens grocer, Waitrose. Now she is creating WordPress websites for people who want to own their own intellectual property as well as manage the sites themselves.

She is also working with HiddenMasters music archiving, curation and publishing company, who make deluxe limited editions of remastered music accompanied with lavish large format books.

Working in different environments with different clients and diverse content, Gould has handled and become skilled in various software – as well as creating content – including writing, photos, logos, illustration, audio, video – anything that a good-looking site demands.

Gould continues to work to a newspaper deadline doctrine. She evaluates a job quickly, organises the elements and prioritises what functions have to be done, when. She is used to handling different workloads, whilst simultaneously tracking the progress of various processes.

If you think Jayne could help you in your design, send her a message.

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